The key to a functionally rejuvenating masque is breathability. In fact, studies have shown that if a facial masque isn’t breathable, it’s not healthy for your skin. Skincerity is the world’s only breathable masque clinically proven to improve the health of your skin. It’s our Breathable Barrier® technology, which seals in your own natural moisture to deeply hydrate your skin that makes the difference. Engineered by biomedical experts and validated by numerous dermatologic research studies supported by the National Institutes of Health, Skincerity has been shown to be substantially more effective than over-the-counter creams in delivering a higher nutrient content into the skin. Simply roll on before you go to bed, and Skincerity takes care of the rest.